![]() Personally, it’s left me humming “Never Gonna Give You Up” all day and being very aware that if I have any hearing problems, I should be going to Specsavers. To the subject and some genuine laugh-out-loud misheard lyrics has led to outstanding earned results. ![]() However, the combination of the “I feel seen” insight, a national hero who can relate Specsavers had plenty of other bits in the PR arsenal for this one, including research and psychologist commentary. The campaign was executed beautifully it Rick-rolled through social, content gave an insight into Rick’s own hearing loss, and of course, there is set to be a mini-series – ‘Rick’s Guide to Never Giving Up “You wouldn’t get nits from any other guy.” ![]() “Never gonna run around with dessert spoons.” ![]() They did it with a man who stole the show at Glasto last year (that The Smiths set, yikes), who lights up social media any time he goes near it and is universally loved across an ever-divided Great Britain.Īstley re-recorded ‘Never Gonna Give You Up’ using the lyrics people have misheard for years and the result is incredible. Specsavers – known for glasses rather than hearing aids – wanted to highlight the fact that everyone's hearing is different to reduce the stigma associated with hearing loss. It’ll be happening all over the country right now – people cooking at home singing along to the radio, punters at gigs trying to pretend they know the obscure B sides, or six-pint deep karaoke singers, adamant they sound great, even without knowing the words. We’ve all been victims of singing incorrect song lyrics. Six years later, in commemoration of his 50th birthday, he released the album. True human insights are the ultimate catapult to brilliant creative work, and Specsavers did that and then some. In 2010, Astley released the single Lights Out after touring with Peter Kay. Under the tutelage of the production team of Mike Stock, Matt Aitken and Pete Waterman, known as Stock Aitken Waterman, Astley was taught about the recording process and groomed for his future career, supposedly starting off as the recording studio 'tea boy'.For years, a friend of mine was adamant that the lyrics in The Stone Roses’ iconic “I Wanna Be Adored” were in fact “I Wanna Be A Door” – which is why Specsavers’ hearing campaign struck a chord with me this week. In 1985, Astley was playing the club circuit as a drummer with a soul band named FBI when he was noticed by the record producer Pete Waterman, who persuaded him to come to London to work at the PWL recording studio. Astley was voted by Internet users "Best Act Ever" at the MTV Europe Music Awards 2008. He is best known for his 1987 hit single in 16 countries, "Never Gonna Give You Up".Īfter fading into obscurity in the 1990s, Astley made a comeback in 2007 when he became an Internet phenomenon, as his video for "Never Gonna Give You Up" became part of a popular Internet meme known as "Rickrolling". Astley has released or appeared on recordings that have sold more than 40 million copies worldwide. Astley is married to producer Lene Bausager and has one daughter. Richard Paul "Rick" Astley (born 6 February 1966, Newton-le-Willows, Lancashire) is an English singer-songwriter and musician. Together Forever (Lover's Leap Extended mix) Whenever You Need Somebody (Lonely Hearts Mix) Whenever You Need Somebody (instrumental) Together Forever (Lover's Leap extended remix) Hold Me In Your Arms (Hold Me In Your Prayers Mix) Never Gonna Give You Up (Xam's trance break) Never Gonna Give You Up (Excape From Newton mix) Never Gonna Give You Up (Escape to New York mix) My Arms Keep Missing You (The "Where's Harry?" Remix) Never Gonna Give You Up (Baby Diamonds remix) Never Gonna Give You Up (extended version) Never Gonna Give You Up - 2004 Remastered Version Never Gonna Give You Up (Phil Harding 12" mix) She Wants to Dance With Me (original extended R 'n' B version) Whenever You Need Somebody - Rick Sets It Off Mix Never Gonna Give You Up (Escape From Newton mix) Never Gonna Give You Up (Escape From New York mix) Whenever You Need Somebody (Rick Sets It Off mix) Take Me to Your Heart (Autumn Leaves mix) It Would Take a Strong Strong Man (Matt's Jazzy Guitar mix) Together Forever - Lover's Leap Extended Remix It Would Take a Strong, Strong Man (Matt's Jazzy Giutar mix) It Would Take a Strong, Strong Man (Matt's Jazzy Guitar mix) She Wants to Dance With Me (extended mix) She Wants to Dance With Me (Bordering on a Collie mix)
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